$20 to $50 Prospective New Patients for 47% Less
You already know that Pay Per Click (“PPC”) management conservatively costs around $300-500/mo, plus you typically pay hundreds more in setup fees! You may also have recognized that the PPC industry has become legendary for making all kinds of unfulfilled promises and commitments. Each month, as more of your money is taken from your account, you may wonder if they are doing any of what they say they will do— besides efficiently burning through your adwords budget.
We have re-engineered PPC! We specialize exclusively in dental to optimize results and deliver no frills PPC management for 47% less, on average, with zero startup costs. Through cutting-edge technology, we help you pay less than you ever have in the past, while delivering you more and better results. Historically, PPC conversions, or new prospective patient calls, cost you between $20 to $50 with a 98.4% success rate! For a fraction of what you have paid in the past, you end up with a drastically better return on your investment.
PRICING – Grow: $499/mo or High-Growth: $499/mo* (* +20% of ad spend over $1500)
*Plus your ad budget paid to Google
Q1 – Startup Action Plan – PPC Account Creation
- PPC Account Creation or Takeover: research keywords, Google account creation, create ads & ad groups, allocate budgets, set up click to call ads, set up conversion tracking, create monthly report
- Set up Financial Controls: Budget limits, Max Cost Per Click, etc.
- Set up the Ad Network: Google first
- Set up Analytics / Data Tracking: forms, appointment requests, phone calls, chats
- Launch the first Ads with Test Budgets: gather data
- Set Up Ad Alerts and Notices
- Set up PPC Reports in Data Studio including ROI analysis
- Initial Ad Optimization: gather 100+ clicks before we start adjusting
- Review the PPC account setup, the ad plan, and the daily and monthly budgets
Key Benefits
- Grow: $499/mo or High-Growth: $499/mo* (* +20% of ad spend over $1500)
- Immediate results with proven ads and keywords
- Exclusive dental expertise with monthly sampling and analysis of hundreds of practices across the country
- Monthly adword budget optimization report so you don’t waste money or opportunity
(*plus your ad budget paid to Google)
Q2 – Optimize and Execute the PPC Plan
The monthly strategy varies greatly based on results. Possible strategies include:
- Budget Reallocation: between ad campaign
- Budget Increase: option to spend more on what is working
- Change Average Position: analyze position costs and update
- Change the Location: optimize display area for results
- Change the Network: enable other networks as needed
- Start a Remarketing Campaign: re-target prior visitors
- Start a Google Display Network (GDN) Campaign
- Create Ad Extensions: work to add reviews, phone, address, links to ads
- Review the PPC account setup, the ad plan, and the daily and monthly budgets
Q3 – PPC Account Execution and Optimization
- Same strategies as outlined in Q2
- The monthly strategy can vary greatly based on ad performance.
- Review the PPC account setup, the ad plan, and the daily and monthly budgets
Q4 – PPC Account Execution and Optimization
Same strategies as outlined in Q3
The monthly strategy can vary greatly based on ad performance.
Review the annual PPC results, strategize, create next year plan
Plus a monthly email with reports and summary of work completed and the next month’s plan!