Gargle Social Ads for Dentists – Social +

Pricing:

  • Ad Agency Package

    • Monthly: $499/month

    • Annual Contract: $399/month

  • Social+ Accelerator: $199 extra/month

  • Video Ad Creation Add-On: $200/video

What to Promote:

  • Social Profile & Ads Featuring
    • Promos / Offers
    • Contests
    • Polls / Survey Question
    • Cross Marketing Campaigns (Combining Direct Mail, Website, Social and EBlast Service)
      • Postcard Offers
      • In House Plans
      • Finance Options
      • Review Promotions

What is Included:

  • Part of the Ad Agency Package
  • Call Tracking Number
  • Dedicated Landing Page
  • Facebook Pixel (when we have access to their website or webmaster)
    • ads follow all web visitors – external new patient & remarketing
  • Ad Management (Facebook, Instagram)
    • Up to 2 Campaigns per Month
      • May include social post boosts up to 2 x per month (contests, offers)
    • Customized demographic target audiences within 5-15 miles of practice
    • Internal ReMarketing & New Patient Focus
    • Ads drive traffic to specific pages of practice website
    • Analytics & Reporting
      • Reporting will not be available the first 30 days. You need at least 30 days to get good analytics
      • Monthly Reporting
      • Quarterly Call with Social Ad Specialist

Social+ Accelerator Features

The accelerator programs includes everything that Social+ does but with these added perks:

  • 3 month client commitment
  • Facebook / Insta Ad Account Set-up
  • Pixel + 2 Custom Audiences
  • Up to 4 campaigns a month
  • Minimum Ad Budget $1000 per ad per month
  • Ad Approval
  • Pre-Edited Video Ads – 2 (provided by client) per month
  • Additional communication as needed

ROI Expectations

  • Compare budget to results
    • $250 minimum – click campaigns only (150 – 350 clicks)
    • $500 minimum – click campaign or on Facebook campaign
      • Facebook (instant forms) 5 -10 leads
      • Clicks – 200-400
    • $1000 minimum – any campaign
      • Website lead generation = 5-15
      • On Facebook = 20-35 leads
      • Wouldn’t run click campaigns
  • Testing
    • Cost per result down
      • Clicks – Range from .30 – $2
      • Lead Gen – Range from $20 – $100
  • Ad Approval
  • Pre-Edited Video Ads – 2 (provided by client) per month
  • Additional communication as needed