Fulfillment Plan for Website & Organic SEO Growth
Q1 – Create SEO Plan
- Build or Take Over Website: Domain name, DNS, Hosting, Updates
- Add any premium Web elements/pages purchased
- Update / Write SEO friendly content: 5-7 Pages
- Make sure Google is aware of the site and get Google feedback
- Set up reporting: Google Analytics 4, Gargle Results Campaign Dashboard, Google Search Console, Google Tag Manager Goals, Request manager access to Google Business Profile Manager for Gargle Results reporting.
- Gather Data and Start Targeting Specific Keywords
- Set Up and Analyze current on-page and off-page SEO
- Review and Advise on Google My Business profile
- Review Setup of Website and SEO plan
- Begin SEO Accelerator Plan if Purchased: Keywords, Content, Link Building
Q2 – Execute SEO Plan
- Confirm that the client has filled out the Services Survey and match that information with the existing content on the website.
- Evaluate the client’s first quarter’s new content pages and website to see if any services mentioned need service pages attached to them.
- Create a list of organic keyword terms and phrases based on the client’s target area and audience research.
- Cross-Compare existing website content and research terms and phrases and compile a list of the most effective/relevant keywords based on your business/service/products.
- Evaluate the metrics of the research terms and phrases and assign the keywords to relevant pages on the website.
- Add three pages of content for a minimum of two key phrases based on the metrics and organic SEO.
- Link Building – Order two backlinks to a website with a domain authority of 10 or higher. Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites.
- Do on-page SEO for existing pages and blog posts on the website. On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. On-page SEO improves a website’s search engine rankings and earns organic traffic.
Q3 – Assess Results, Make Adjustments, and Continue SEO Plan
- Evaluate the metrics of the research terms and assigned phrases for the three pages of content in the previous quarter. Note any changes in the Gargle Results Campaign Dashboard.
- Add three pages of content for a minimum of two key phrases based on the metrics and organic SEO plan.
- Link Building – Order two backlinks to a website with a domain authority of 10 or higher. Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites.
- Do on-page SEO for existing pages and blog posts on the website. On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. On-page SEO improves a website’s search engine rankings and earns organic traffic.
Q4 – Continue SEO Plan
- Evaluate the metrics of the research terms and assigned phrases for the three pages of content in the previous quarter. Note any changes in the Gargle Results Campaign Dashboard.
- If all services mentioned on the survey have service pages, then re-evaluate any low-content web pages and update them.
- Add three pages of content for a minimum of two key phrases based on the metrics and organic SEO plan.
- Link Building – Order two backlinks to a website with a domain authority of 10 or higher. Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites.
- Do on-page SEO for existing pages and blog posts on the website. On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. On-page SEO improves a website’s search engine rankings and earns organic traffic.
- Create Next Year Plan: Analyze results, discuss feedback, and customize strategy.